Microsoft Still Isn’t Going Blu-ray, Really


1UP posted an interview from CES with Jeff Bell, Microsoft’s Corporate VP of Global Marketing for Interactive Entertainment, in which he mentions that Microsoft has “been talking to Blu-ray all along because we have the best piece of software in the business, called HDi. It is the backbone that powers interactivity in HD-DVD and we have that available to potentially partner with others.” The natural specu-reaction is that Microsoft/Blu-ray is on. Well, it’s not.

If you remember way back to the beginning of January—the same time as 1UP’s interview with Jeff Bell—Microsoft’s Albert Pennello made a similar hedge, that they could consider going Blu-ray, if the planets aligned, the sun died and Sony-branded unicorns blotted out the sky. He then came back to us to spell out in (almost) more ways than we could count that Microsoft is totally not going Blu-ray.

HD DVD isn’t dead until Toshiba says it is, and even then, we wouldn’t be surprised if Microsoft took its sweet time coming around to the other format, intentionally or otherwise. [1UP]

  1. Very Cool Blog.
    Keep up the good work.

  1. January 28th, 2008
  2. January 28th, 2008
  3. January 28th, 2008
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