Yahoo has signed 17 new newspapers to its newspaper partnership grouping, taking the total number of partners to approx 555 since launching in November 2006.
New partners include The Columbus Dispatch and 16 regional newspapers owned by The New York Times Company, but as the Wall Street Journal points out, not the NY Times itself.
The partnerships consist of three main services; syndication of local content on Yahoo, advertising powered by Yahoo on paper websites, and perhaps the biggest selling point: wholesale access for newspapers to list job ads on HotJobs. The last point provides a value-ad for newspapers when selling job listings as delivers the ability to sell for both their own print publications and online at a time where job advertising in moving more and more online only.
Google has this year started to cut its own syndication deals, but still doesn’t come close to the range and scope of Yahoo’s partner base.
Techcrunch [Real Author]